5 years of professional writing experience, with a background in rhetoric, research, multimedia content creation, DEI and PR.

Based in ON, Canada.

Work projects

Axonify's bi-weekly LinkedIn Live series ITK

  • Email campaigns promoting episodes to targeted audiences and industries

  • Social media management

  • External guest enablement resources

  • Episode recap blog posts

  • Video clip captions for Instagram Reels, YouTube Shorts, LinkedIn and Facebook

  • Transcript generation and editing for accessibility

Listen to the ITK podcast


Dialectic's Learning Snippets and Just One Q podcast

  • Weekly Sunday Snippets newsletter

  • Social media management and reporting

  • Just One Q podcast support, including audio editing

  • Dr. Aaron Answers social posts every Friday. Building a reputation in thought leadership for the founder and President of Dialectic by conducting weekly interviews about his perspective on industry news and current events.

Listen to the Just One Q podcast


Blue Bird Theatre Collective's Maanomaa, My Brother play

  • Providing dramaturgical and cultural consulting for an intercultural, multi-disciplinary theatrical production in Toronto, ON

  • Writing and submission of microgrant applications

  • Script and run-through review, looking at the play's structure, shape, clarity and narrative arc to identify conscious and unconscious biases

  • Development of a repeatable pre-production methodology based on equality, care and respect

  • Regular rehearsals with the cast to discuss internal community-building opportunities, process revisions or other production concerns

  • Research and analysis as requested by the director

Reviewed by The Globe and Mail



Notable PR campaigns

THEMUSEUM's The Rolling Stones | UNZIPPED exhibit

  • Pitching press releases about the exhibition, capturing the attention of Tier 1 publications including The Globe and Mail (twice!) and CBC, and local news outlet CTV News Kitchener

  • Media management and securing speaking opportunities for the CEO and team

  • Media kit design

  • Experience working on a global campaign


Women's March Global's Global Count

  • Pitching press releases about women's rights and activism

  • Interview and media management, meeting with and coordinating international influencers, including Munroe Bergdorf

  • Driving engagement to one of the largest-ever global mapping surveys to identify barriers to women's progress



Fill it Forward's #AlwaysGiving campaign

  • Pitching press releases about charitable giving, sustainability and corporate social responsibility

  • Media management for a B Corp Certified organization

Featured in Ellen DeGeneres' Spring 2021 BE KIND Subscription box

Sample press release


Writing and content samples

Creative community and local collaborations

Product shoot for WOC and sister-owned jewelry brand @AdaeJewelry, video production by @Dreambird.ca
Video content for @Axonify, filmed by @InnertainmentInc
Creative session with @Sloanie___G
Interviewed by @HumansOfUWaterloo
Portfolio shoot with @NathanRoyy in Toronto, ON
Branding session at Open Space Studio with @YazGhotb, @FacesByNadeen, @DianaRodriguez, @LowlyHeartCo and @JessiTeresa
Creative session with @Sloanie___G
Styled photography session with designer and model @JaredCalder by @NathanRoyy
Email marketing campaign shoot by @NathanRoyy for @PeaceCollective's NEON Collection
Branding shoot for local hair braider @DvouteBeauty at Open Space Studio
Portfolio shoot with @NathanRoyy in Kitchener, ON
Portfolio shoot at Westhaus KW with @MimiShotIt_
Film photography shoot with @ManuelaV_
Participant in @AliceTookMyPicture's #WomenActivelyOccupyingSpace campaign

Inclusive syllabus created for educators and students during Black Lives Matter movement

Course syllabus cover
Territorial acknowledgement and teaching philosophy
Learning objectives
Course description, required readings and grading sceme
Assignment and evaluation

Clients and campaigns featured in...

Toronto Sun
Toronto Guardian
Global News
City News Kitchener
Billboard Canada
Stylist Magazine
Vogue India
Guelph Today
The Globe and Mail
CTV News
Toronto Star
Daily Commercial News by ConstructConnect

As a Kitchener-Waterloo local, I'm embedded in the city's creative scene.

I also have experience writing high-impact content for clients in 12+ industries and teaching a diverse community of over 100 undergraduate students.