I turn ideas into stories—and stories into impact.

Writer, editor, researcher, and strategist with 5+ years of experience.

Based in Ontario.

Work I'm proud of

Axonify – ITK LinkedIn Live and podcast series

A content ecosystem built around a recurring live show and podcast, tailored for frontline industries.

  • Wrote email campaigns to promote each episode to segmented audiences by industry and job role

  • Managed social media promotion across LinkedIn, Instagram, Facebook, and YouTube

  • Created guest enablement kits to support external speakers with copy, links, and promotional materials

  • Wrote recap blog posts to extend episode life and boost SEO traffic

  • Scripted short-form captions for Reels, Shorts, and social cutdowns

  • Edited transcripts to improve accessibility and align with brand voice

Listen to the ITK podcast →

View project on website →

Dialectic – Learning Snippets and Just One Q podcast content

Built trust and thought leadership for a DEI-focused brand through consistent, voice-driven content.

  • Wrote and published the Sunday Snippets newsletter each week, delivering bite-sized workplace learning content to a growing subscriber base

  • Managed and reported on social media performance across LinkedIn, Twitter, and Instagram

  • Edited audio and supported distribution for the Just One Q podcast, hosted by a DEI expert

  • Created and published Dr. Aaron Answers social posts every Friday—interviewing the founder weekly to share timely, insightful takes on industry news and build executive visibility

Listen to the Just One Q podcast →

View project on website →

Blue Bird Theatre Collective – Maanomaa, My Brother

Cultural consulting and dramaturgical support for an intercultural, multi-disciplinary stage production in Toronto.

  • Provided dramaturgical and cultural insight throughout development to support inclusive storytelling and production practices

  • Reviewed scripts and rehearsals to assess structure, clarity, and bias—both conscious and unconscious

  • Helped develop a repeatable pre-production process rooted in equality, care, and community

  • Attended regular rehearsals to support internal team dynamics, process adjustments, and production feedback

  • Conducted in-depth research and provided creative analysis to support the director’s vision

  • Drafted and submitted microgrant applications to help fund the project’s development

Reviewed by The Globe and Mail →

Visit Blue Bird Theatre Collective →

See the story behind the show →

Campaigns that made noise

THEMUSEUM – Rolling Stones | UNZIPPED exhibition

Press, profiles, and promo for a high-profile global exhibition in Kitchener.

  • Pitched and secured 56 media placements, including The Globe and Mail (twice!), CBC, and CTV News

  • Attracted an online readership of 83.2M and earned 5,410+ social shares 

  • Managed media relations and coordinated interviews and speaking opps for THEMUSEUM’s CEO and team

  • Designed a media kit and messaging assets to support consistent, on-brand outreach

  • Contributed to a global PR campaign, adapting international materials for Canadian press

More on the UNZIPPED exhibition →

Women's March Global – The Global Count

PR and media strategy for one of the largest global mapping surveys on women’s lived experiences.

  • Pitched press releases and messaging around women’s rights, activism, and political participation worldwide

  • Coordinated interviews and managed media opportunities for international influencers and campaign partners

  • Helped drive awareness and engagement with The Global Count, one of the largest surveys of its kind on the barriers to women’s progress

  • Contributed to storytelling that fueled data collection in over 170 countries

Watch campaign video →

Read the Global Count report →

Fill it Forward – #AlwaysGiving campaign

PR support for a B Corp’s global campaign focused on charitable giving and sustainability.

  • Pitched press releases centered on corporate social responsibility, clean water access, and everyday giving

  • Managed media relations for a Certified B Corp with impact-driven partnerships and storytelling

  • Wrote branded press materials for use across PR, digital, and partner channels

Read sample press release →

More on the #AlwaysGiving campaign →

Featured in Ellen DeGeneres' Spring 2021 BE KIND Subscription box →

Paid ad copy samples

Jobber | Always-on campaign

Primary text:

The old way is slowing you down. Ditch the paper, automate your admin, and focus on the work that matters with Jobber.

Headline:

It’s time for an upgrade.

Jobber | Always-on campaign

Primary text:

More efficiency means more time enjoying what you’re working for. See how Jobber helps streamline business operations.

Headline:

Less admin, more living.

Jobber | Jobber Payments

Primary text:

Don’t leave the job site empty-handed. Get paid 4x faster with Jobber Payments.

Headline:

Paid. Packed. Peace of mind.

Blog posts and thought leadership

Local projects and creative partnerships

Product shoot for WOC and sister-owned jewelry brand @AdaeJewelry, video production by @Dreambird.ca
Video content for @Axonify, filmed by @InnertainmentInc
Creative session with @Sloanie___G
Interviewed by @HumansOfUWaterloo
Portfolio shoot with @NathanRoyy in Toronto, ON
Branding session at Open Space Studio with @YazGhotb, @FacesByNadeen, @DianaRodriguez, @LowlyHeartCo and @JessiTeresa
Creative session with @Sloanie___G
Styled photography session with designer and model @JaredCalder by @NathanRoyy
Email marketing campaign shoot by @NathanRoyy for @PeaceCollective's NEON Collection
Branding shoot for local braider @DvouteBeauty at Open Space Studio
Portfolio shoot with @NathanRoyy in Kitchener, ON
Portfolio shoot at Westhaus KW with @MimiShotIt_
Film photography shoot with @ManuelaV_
Participant in @AliceTookMyPicture's #WomenActivelyOccupyingSpace campaign

A syllabus for reflection and action

Course syllabus cover
Territorial acknowledgement and teaching philosophy
Learning objectives
Course description, required readings, and grading sceme
Assignments and evaluation

Proud to call Kitchener-Waterloo home and stay close to the city’s creative pulse.

From tech to teaching, I’ve written for 12+ industries and helped 100+ students grow their voice.