Wrote landing page copy for Axonify’s flagship research report, designed to drive downloads and showcase industry thought lea

Axonify | Deskless Report 2024

Created a product-focused banner for a talent attraction event to encourage prospective hires to learn more about Jobber

Jobber banner for employee hiring event

Driving engagement for Axonify’s microlearning report through a paid carousel ad

The ultimate guide to microlearning

Swipe-through carousel designed to spark awareness and reflection around monthly EDI themes.

EDI Acknowledgements social campaign

Carousel copy teasing Axonify’s 2024 frontline research to encourage downloads.

The Deskless Report 2024

Portfolio

Kicked off the Canadian launch of UNZIPPED with a press release for THEMUSEUM’s high-profile exhibit.

THEMUSEUM's The Rolling Stones | UNZIPPED announcement press release

Shared diverse, expressive digital art through @MaliyahMadeThis—an archived creative outlet for visual storytelling.

@MaliyahMadeThis diverse digital art (currently inactive)

Created the #FridayFive LinkedIn campaign to share industry news and build relationships with media and influencers.

#FridayFive LinkedIn campaign

Landing page copy to support the launch of Axonify’s new integration with Workday.

Axonify + Workday | Seamless from day one

Landing page copy focused on helping leaders retain, motivate, and support frontline employees.

Axonify | Frontline engagement that actually works

Wrote an SEO blog on how organizations can better support managers, backed by insights from The Deskless Report 2024.

How to support managers

Identifying signs of toxic leadership and strategies for organizations to address and prevent it. Ranked top blog for 2024.

How to spot toxic leadership—and what to do about it

Repurposed ITK webinar content into short-form video clips for Instagram Reels, YouTube Shorts, and LinkedIn.

ITK clips for Instagram Reels, YouTube Shorts, and LinkedIn

Wrote an SEO blog on closing the communication gap between leaders and employees, based on The Deskless Report 2024.

How to improve communication in the workplace

Résumé

Explored how fostering employee advocacy enhances loyalty and organizational commitment.

Advocacy is the new employee loyalty

Captured quiet moments and everyday softness through @TreatMeKindly, a personal exploration of kindness in visual form.

@TreatMeKindly photography

Developed a full PR media kit for UNZIPPED @ THEMUSEUM, written and designed in Adobe InDesign.

THEMUSEUM's The Rolling Stones | UNZIPPED media kit design

Explores four meaningful reasons to prioritize DEIB in the workplace beyond the usual business case.

4 reasons to invest in DEIB in the workplace beyond 'business case'

Blog

Shared insights from Eurest on creating exceptional employee experiences.

4 lessons for cooking up a great employee experience from Eurest

Media and feedback

Covers the benefits of a BYOD program and practical tips for rolling it out effectively in the workplace.

Getting started with a BYOD program

Explored how Merck blends push and pull learning to meet both regulatory demands and long-term employee development.

How pharmaceutical brand Merck balances push and pull learning

Explained how building trust in L&D helps secure buy-in—even when budgets are tight.

Trust in L&D makes learning a business priority—even with reduced budgets

Contact

Highlights why frontline employee recognition matters—and how it boosts engagement, retention, and performance.

Why employee recognition is important on the frontline

Explains how effective training helps hospitality teams deliver consistent operations and memorable guest experiences.

How the right training can drive operational consistency and standout experiences in hospitality

Shared insights on belonging from leaders at Dollar General, Southeastern Grocers, and the National Civil Rights Museum.

Creating a culture of belonging in frontline organizations

Shared creative ways L&D teams can use AI video tools like Vyond to scale and simplify content creation.

Innovative ways to leverage AI video tools like Vyond for content creation

Shows how strong communication drives operational consistency and standout service in hospitality.

Using effective communication for operational consistency and memorable guest experiences in hospitality

Ghostwrote a UK-focused blog on preparing frontline teams for retail’s future, tied to a regional report launch.

Preparing your frontline for the future of retail

Recapped frontline readiness tips from Harbor Freight Tools, MOHR Retail, and Zebra Technologies at AxoniCom 2023.

6 expert tips on preparing your people for anything

Shared how Lowe’s, DFI Retail Group, and Deutsch Family Wine & Spirits are evolving their L&D strategies.

How 3 L&D teams are supercharging their learning strategies

Recapped insights on frontline investment from the former Foot Locker CEO at AxoniCom 2023.

What the former CEO of Foot Locker told us about investing in the frontline

Covered how Jumeirah’s VP of Learning creates standout guest experiences that drive lasting brand loyalty.

How Jumeirah Hotels & Resorts associates create moments of delight that build lifelong loyalty

Wrote event coverage highlighting standout winners from the 2023 AxoniCom Customer Awards.

Here’s who won big during the 2023 AxoniCom Awards

Recapped how a telecom leader sees AI transforming the workplace—and making frontline jobs more human.

How AI is changing the workplace (and can make jobs more human)

Shared how Cardinal Health’s Director of L&D built an award-winning blended training program for service teams.

Inside Cardinal Health’s award-winning blended approach to customer service training

Recapped 2024 frontline trends from leaders at Marriott International, Giant Eagle, and RedThread Research.

8 must-read frontline 2024 trend predictions

Recapped frontline enablement strategies from SAP’s Firestarters Consumer Industries Forum retail panel.

3 ways to enable your retail frontline to get things done (no matter what!)

Previewed what to expect at AxoniCom 2023—including big names, bold ideas, and frontline-first insights.

AxoniCom 2023 preview: 3 things to get excited about

Shared culture-building insights from a Q&A with Udemy’s Chief Learning Officer during an ITK live session.

Q&A with Udemy’s CLO: How to build a purposeful company culture

Explored what today’s employees want at work, featuring insights from SAP’s Chief Expert of Technology and Work.

What do today’s employees want in a job?

Wrote about how grocery retailers can improve retention by investing in upskilling frontline employees.

Unlock your grocery retention strategy by leaning into upskilling

Shared advice on maximizing your learning tech stack from the CEO of Learning Culture Partners.

How to get the most out of your learning tech stack

Wrote foundational content outlining four practical steps to kickstart frontline enablement.

4 practical steps to get your frontline enablement strategy started

Highlighted how five hospitality brands are leveling up customer service through better frontline engagement.

5 hospitality brands taking customer service to the next level

Explored four key barriers to frontline enablement and shared actionable ways to break through them.

Top 4 barriers to frontline enablement—and how to overcome them

Recapped an ITK session on learning experience design with Chief Learning Consultant Cara North.

Learning experience design FAQ with Chief Learning Consultant Cara North and JD Dillon

Wrote about how stability drives labor productivity in grocery—and why it’s often overlooked.

The most under-used tool for maximizing labor productivity in grocery? Stability.

Recapped an ITK session on accessibility in L&D with the co-founder of Artisan eLearning and Inspire Accessibility.

How to embrace and prioritize accessibility in L&D

Shared employee engagement lessons from an ITK session with Endy’s Manager of Learning and Development.

3 lessons in learning and employee engagement from a former startup

Explained why frontline enablement is critical—and the business risks of overlooking it. support

Why enablement matters—and what it’ll cost if you ignore it

Recapped an ITK Q&A on career growth with Leadership Development Consultant and The Edge of Work podcast host.

Q&A: How to own your career and unleash your professional potential

Shared insights from a frontline trends poll on how safety impacts ROI in the grocery industry.

The ROI of workplace safety in grocery

Shared three data-backed tips to help hospitality leaders boost frontline employee productivity.

3 data-backed tips to improve employee productivity in hospitality

Recapped an ITK session on leading through change with the Founder and CXO of Intuitive Quest, LLC.

Why positive change starts with good leadership and vulnerability

Outlined four actionable strategies to help organizations build a more inclusive workplace.

4 proven ways to promote a more inclusive work environment

Recapped an ITK session with RedThread Research on how to tackle common frontline performance challenges.

Overcoming frontline performance hurdles with RedThread Research

Shared lessons from L&D’s past—and how they can future-proof business—via an ITK session with the LT Conference Chair.

From 2000 to 2050: Secrets from L&D’s past that can help future-proof businesses today

Interviewed TSC's Creative Director to share the story and strategy behind the company’s brand refresh.

Everything you need to know about our brand refresh

Recapped an ITK session with the Director of Achievers Workforce Institute on building belonging through five key pillars.

How the 5 pillars of belonging can create a culture of connection at work

Recapped an ITK session with Shake Shack’s Director of Learning on how the brand prioritizes employee fulfillment.

How Shake Shack transforms jobs into careers by prioritizing employee fulfillment

Explores the rise of kidfluencers—and the ethical issues around consent, privacy, and digital self-representation.

Kidfluencers are the New Child Actors

Used Twine to build an interactive walkthrough of a past course, turning learning into a choose-your-own experience.

Build Your Own University Interactive Walkthrough

Curated a sharable resource list with monetary and non-monetary ways to take meaningful, ongoing action.

"What More Can I Do?": Monetary and Non-Monetary Suggestions

A playful Instagram experiment featuring my family dog, Stan—used to test selfie tactics and content engagement.

Dogstagram Selfie Project: @AWeenieNamedStan Instagram Account

Examined how anti-racist activism is evolving in Kitchener-Waterloo, once named Canada’s hate crime capital.

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Whether you’ve got a project in mind, want to chat creative concepts, or just feel like grabbing an iced chai (oat milk, always)—I’m just an email away.