Résumé

Hi! I’m Maliyah 💐

I’m a creative copywriter who believes the best brand stories start with real people—and that good writing should feel like a conversation, not a sales pitch.

Right now, I’m part of the Creative and Content Studio at Jobber, where I get to write authentic, human-centric copy for small business owners whose passions are anything but small. Think contractors, plumbers, painters, cleaners, and landscapers who keep our communities running. From eye-catching ad campaigns and video scripts to informative web and product copy, I help shape the voice of a brand that truly gives a sh*t about its customers.

Before Jobber, I was a copywriter at Axonify, creating content for frontline teams in industries like retail, healthcare, and hospitality. There, I managed a digital community of 25K+ members, grew our social presence by 53%, and brought my heart to the EDI committee as Social Chair.

With 5+ years of experience across agency and in-house teams, I’ve written everything from punchy product messaging to long-form thought leadership, all grounded in research, empathy, a strong POV, and a love for language. I care about the details and believe great writing builds trust.

Always experimenting. Always learning. Always up for a challenge.

Core competencies

• Voice, tone, and style guide development

• Brand storytelling and strategic messaging

• Creative concepting and campaign ideation

• Integrated marketing campaigns

• Leadership and mentorship

• Advertising and paid media strategy

• Campaign optimization and A/B testing

• UX writing principles

• SEO and content performance analysis

• Content strategy development

• Social media and digital community engagement

• Trend forecasting and audience insights

• Cross-functional collaboration

• Stakeholder engagement and team enablement

• Research, editing, and persuasive writing

• Relationship building and communication

Technical knowledge

Project and workflow tools

Wrike · Asana · Hootsuite · Notion · Google Workspace · Microsoft Office · Slack · Grammarly

Content management and marketing platforms

WordPress · HubSpot · Marketo · CoverageBook · Meltwater · Google Analytics (GA4)

Design and creative tools

Figma · Canva · Adobe Creative Cloud

Social and community platforms

LinkedIn · Meta Business Suite (Facebook/Instagram) · X (Twitter) · YouTube

Creative Copywriter @ Jobber

Remote

Feb 2025 — Present

Highlights:

• Writes clear, human-first copy that brings Jobber’s brand to life across web, video, ads, and more—always with home service professionals at the heart of the message.

• Leads brand consistency efforts by shaping internal copywriting guides and marketing guidelines that help teams write with confidence, clarity, and personality.

• Partners across teams (Demand Generation, Product Marketing, Design, Video, Web, etc.) to ensure campaigns are not just on-brand but strategic and aligned from concept to execution.

• Uses testing and data to inform creative—from A/B ad experiments to content performance insights—so we’re not just writing what sounds good, but what works.

• Champions big-picture brand thinking, bringing fresh copy ideas and a collaborative mindset to projects that build awareness, trust, and long-term connections with service providers in targeted industries.

Copywriter @ Axonify

Waterloo, ON

Feb 2021 — Jan 2025

Highlights:

• Wrote SEO-driven web content aligned with company OKRs, brand guidelines, and Axonify’s voice—balancing clarity, creativity, and consistency across key touchpoints.

• Partnered with SMEs, freelancers, and senior creatives to brainstorm new content ideas and stay ahead of industry trends.

• Created a range of marketing assets, including email newsletters, award submissions, social posts, and digital ads, for both online and offline channels.

• Supported brand visibility by coordinating blog content, tech award entries, webinar promotions, landing pages, pop-ups, and conference talk transcripts.

• Surpassed B2B email benchmarks with nurture campaigns that earned a 31.17% open rate, 6.88% CTR, and 22.06% CTOR.

• Boosted campaign performance through personalized copy, A/B testing, and data-informed messaging strategies.

• Built strong partner relationships with brands like SAP, Zebra Technologies, and RedThread Research to support co-marketing and thought leadership opportunities.

• Turned complex product offerings into clear, compelling narratives highlighting Axonify’s mission and value for frontline teams.

Media and Digital Content Assistant @ Durrell Communications

Waterloo, ON

Aug 2020 — Feb 2021

Highlights:

• Developed and executed PR strategies for clients across healthcare, tech, engineering, real estate, and non-profit sectors—driving brand visibility and audience engagement.

• Wrote and placed client stories in top-tier outlets like GreenBiz and Daily Commercial News, strengthening client thought leadership and credibility.

• Secured 56 media placements for THEMUSEUM’s Rolling Stones | UNZIPPED exhibit, generating 83.2M online views and 5,410 social shares (tracked via CoverageBook).

• Increased client engagement across digital platforms by creating and executing tailored social media strategies with content designed to connect and convert.

Graduate Research and Teaching Assistant @ University of Waterloo

Waterloo, ON

Sept 2018 — Aug 2020

Highlights:

• Translated complex historical and social research into accessible, anti-racist course content—promoting awareness, equity, and critical thinking within the Department of English.

• Evaluated diverse student work, from business reports to PR materials, while helping students develop persuasive writing skills across genres.

• Led personalized 1:1 consultations for over 100 undergraduate students, tailoring feedback strategies to support multilingual learners and improve academic outcomes.

• Nominated for the Departmental Teaching Assistantship Award for standout mentorship and student support.

• Conducted a workplace bias analysis for Crescendo on behalf of UWaterloo, delivering actionable solutions, recommendations, and flowcharts to help identify and address bias.

• Balanced academic responsibilities with class prep, grading, and consultation duties across three courses:

  ENGL 108A: The Superhero

  ENGL 119: Communications in Math and CS

  ENGL 210F: Genres of Business Communication (Online)

• Supported digital course delivery by evaluating weekly activities, leading peer review sessions, and guiding students through collaborative simulations and role-based communication challenges.

• Practiced inclusive, student-centered teaching emphasizing accessibility, equity, and transferable communication skills for real-world settings.

Bar and Dining Room Server, Food Expeditor and Host @ Boston Pizza International

Waterloo, ON

Aug 2013 — Sept 2019

Highlights:

• Worked as part of a long-term team, building strong communication, empathy, and collaboration skills in a fast-paced customer-facing environment.

• Recognized with multiple MVP awards for surpassing sales goals and going above and beyond to create positive, memorable guest experiences.

Undergraduate Research Assistant @ The Games Institute (University of Waterloo)

Waterloo, ON

Jun 2019 — Aug 2019

Highlights:

• Co-led an academic research project with a PhD mentor, exploring gamification strategies for Scotiabank FactoryU and their potential impact on user engagement and innovation.

Master of Arts: English Rhetoric and Communication Design 

University of Waterloo

Graduated Oct 2020 with Distinction

Dean's Honours List 

Bachelor of Arts: English Rhetoric, Media and Professional Communication

University of Waterloo

Graduated Jun 2019 with Distinction

Dean's Honours List