Résumé

Hi! I’m Maliyah 💐

I’m a creative copywriter who believes the best brand stories start with real people—and that good writing should feel like a conversation, not a sales pitch.

Right now, I’m part of the Creative and Content Studio at Jobber, where I get to write authentic, human-first copy for small business owners in industries like roofing, plumbing, painting, landscaping, and cleaning. From paid ads and video scripts to product messaging and landing pages, I help shape a brand voice that speaks with empathy and confidence to the people who keep our communities running.

Before this, I was a copywriter at Axonify, writing content for frontline industries like retail, healthcare, food service, and hospitality. I managed a 25K+ member digital community, grew our social presence by 53%, and brought my heart to the EDI committee as Social Chair.

In the last 5+ years, I’ve written a bit of everything: punchy product messaging, long-form thought leadership, scripts, brand campaigns, SEO pages. Whether it's 5 words or 500, my work is grounded in research, audience insight, a strong point of view, and a genuine love for language. I care about the details and believe great writing builds trust.

Core competencies

• Voice, tone, and style guide development

• Brand storytelling and strategic messaging

• Creative concepting and campaign ideation

• Integrated marketing campaigns

• Leadership and mentorship

• Advertising and paid media strategy

• Campaign optimization and A/B testing

• UX writing principles

• SEO and content performance analysis

• Content strategy development

• Social media and digital community engagement

• Trend forecasting and audience insights

• Cross-functional collaboration

• Stakeholder engagement and team enablement

• Research, editing, and persuasive writing

• Relationship building and communication

Technical knowledge

Project and workflow tools

Wrike · Asana · Hootsuite · Notion · Google Workspace · Microsoft Office · Slack · Grammarly

Content management and marketing platforms

WordPress · HubSpot · Marketo · CoverageBook · Meltwater · Google Analytics (GA4)

Design and creative tools

Figma · Canva · Adobe Creative Cloud

Social and community platforms

LinkedIn · Meta Business Suite (Facebook/Instagram) · X (Twitter) · YouTube

Creative Copywriter @ Jobber

Remote

Feb 2025 — Present

Highlights:

• Writes clear, human-first copy that brings Jobber’s brand to life across web, video, ads, and more, with home service pros always at the core of the message.

• Leads brand consistency by shaping internal copy and marketing guidelines that help teams write with confidence, clarity, and personality.

• Partners across Demand Gen, Product Marketing, Design, Video, Web, and more to build strategic, integrated campaigns from concept to launch.

• Uses creative testing and performance data—from A/B ad experiments to content insights—to shape messaging that not only sounds good, but drives results.

• Champions big-picture brand strategy with fresh ideas, sharp writing, and a collaborative mindset, building campaigns that spark awareness, build trust, and connect deeply with service providers.

Copywriter @ Axonify

Waterloo, ON

Feb 2021 — Jan 2025

Highlights:

• Wrote SEO-informed web content that aligned with brand voice, company OKRs, and key campaign goals—balancing clarity, creativity, and consistency.

• Created full-funnel marketing assets, including email campaigns, newsletters, award submissions, social posts, and digital ads across online and offline channels.

• Surpassed B2B email benchmarks with nurture campaigns that earned a 31.17% open rate, 6.88% CTR, and 22.06% CTOR.

• Boosted campaign performance using personalized copy, A/B testing, and data-backed messaging strategies.

• Collaborated with SMEs, freelancers, and senior creatives to pitch new content ideas and stay ahead of industry trends

• Strengthened Axonify's brand presence by supporting co-marketing partnerships with SAP, Zebra Technologies, and RedThread Research.

• Translated complex product offerings into clear, compelling narratives that spotlighted Axonify’s value for frontline industries.

Media and Digital Content Assistant @ Durrell Communications

Waterloo, ON

Aug 2020 — Feb 2021

Highlights:

• Developed and executed PR strategies for clients in healthcare, tech, engineering, real estate, and non-profit, driving brand visibility and audience engagement through tailored media outreach.

• Wrote and placed stories in top-tier outlets like GreenBiz and Daily Commercial News, strengthening client thought leadership and credibility.

• Secured 56 media placements for THEMUSEUM’s Rolling Stones | UNZIPPED exhibit, earning over 83.2M online views and 5,400+ social shares.

• Increased digital engagement by crafting platform-specific social media strategies designed to connect, convert, and extend campaign reach.

Graduate Research and Teaching Assistant @ University of Waterloo

Waterloo, ON

Sept 2018 — Aug 2020

Highlights:

• Translated complex research into accessible, anti-racist course content that promoted equity, critical thinking, and inclusive communication.

• Delivered 1:1 consultations to over 100 undergraduate students, tailoring feedback to support multilingual learners and strengthen persuasive writing across genres.

• Graded diverse student work, from business reports to PR materials, with a focus on clarity, structure, and audience awareness.

• Nominated for the Departmental Teaching Assistantship Award for standout mentorship and student support.

• Conducted a workplace bias analysis for Crescendo on behalf of UWaterloo, delivering actionable recommendations to identify and address systemic bias.

• Balanced academic responsibilities with class prep, grading, and consultation duties across three courses:

  ENGL 108A: The Superhero

  ENGL 119: Communications in Math and CS

  ENGL 210F: Genres of Business Communication (Online)

• Supported digital course delivery by facilitating peer review, evaluating weekly activities, and guiding collaborative communication challenges.

• Practiced inclusive, student-centered teaching grounded in accessibility and real-world application.

Bar and Dining Room Server, Food Expeditor and Host @ Boston Pizza International

Waterloo, ON

Aug 2013 — Sept 2019

Highlights:

• Built strong communication, collaboration, and problem-solving skills while working on a fast-paced, high-volume service team.

• Recognized with multiple MVP awards for exceeding sales goals and creating positive, memorable guest experiences.

• Developed the ability to stay calm under pressure, handle competing priorities, and adapt quickly—skills that continue to shape how I work today.

Undergraduate Research Assistant @ The Games Institute (University of Waterloo)

Waterloo, ON

Jun 2019 — Aug 2019

Highlights:

• Co-led an academic research project with a PhD mentor, exploring gamification strategies for Scotiabank FactoryU and their impact on user engagement and innovation.

• Conducted research synthesis and user behavior analysis to support future-facing applications of game-based learning in tech environments.

Master of Arts: English Rhetoric and Communication Design 

University of Waterloo

Graduated Oct 2020 with Distinction

Dean's Honours List 

Bachelor of Arts: English Rhetoric, Media and Professional Communication

University of Waterloo

Graduated Jun 2019 with Distinction

Dean's Honours List