I turn ideas into stories—and stories into impact.

Writer, editor, researcher, and strategist with 5+ years of experience.

Based in Ontario.

Work I'm proud of

Axonify – ITK LinkedIn Live and podcast series

A content ecosystem built around a recurring live show and podcast, tailored for frontline industries.

  • Wrote email campaigns to promote each episode to segmented audiences by industry and job role

  • Managed social media promotion across LinkedIn, Instagram, Facebook, and YouTube

  • Created guest enablement kits to support external speakers with copy, links, and promotional materials

  • Wrote recap blog posts to extend episode life and boost SEO traffic

  • Scripted short-form captions for Reels, Shorts, and social cutdowns

  • Edited transcripts to improve accessibility and align with brand voice

Listen to the ITK podcast →

View project on website →

Dialectic – Learning Snippets and Just One Q podcast content

Built trust and thought leadership for a DEI-focused brand through consistent, voice-driven content.

  • Wrote and published the Sunday Snippets newsletter each week, delivering bite-sized workplace learning content to a growing subscriber base

  • Managed and reported on social media performance across LinkedIn, Twitter, and Instagram

  • Edited audio and supported distribution for the Just One Q podcast, hosted by a DEI expert

  • Created and published Dr. Aaron Answers social posts every Friday—interviewing the founder weekly to share timely, insightful takes on industry news and build executive visibility

Listen to the Just One Q podcast →

View project on website →

Blue Bird Theatre Collective – Maanomaa, My Brother

Cultural consulting and dramaturgical support for an intercultural, multi-disciplinary stage production in Toronto.

  • Provided dramaturgical and cultural insight throughout development to support inclusive storytelling and production practices

  • Reviewed scripts and rehearsals to assess structure, clarity, and bias—both conscious and unconscious

  • Helped develop a repeatable pre-production process rooted in equality, care, and community

  • Attended regular rehearsals to support internal team dynamics, process adjustments, and production feedback

  • Conducted in-depth research and provided creative analysis to support the director’s vision

  • Drafted and submitted microgrant applications to help fund the project’s development

Reviewed by The Globe and Mail →

Visit Blue Bird Theatre Collective →

See the story behind the show →

Campaigns that made noise

THEMUSEUM – Rolling Stones | UNZIPPED exhibition

Press, profiles, and promo for a high-profile global exhibition in Kitchener.

  • Pitched and secured 56 media placements, including The Globe and Mail (twice!), CBC, and CTV News

  • Attracted an online readership of 83.2M and earned 5,410+ social shares 

  • Managed media relations and coordinated interviews and speaking opps for THEMUSEUM’s CEO and team

  • Designed a media kit and messaging assets to support consistent, on-brand outreach

  • Contributed to a global PR campaign, adapting international materials for Canadian press

More on the UNZIPPED exhibition →

Women's March Global – The Global Count

PR and media strategy for one of the largest global mapping surveys on women’s lived experiences.

  • Pitched press releases and messaging around women’s rights, activism, and political participation worldwide

  • Coordinated interviews and managed media opportunities for international influencers and campaign partners

  • Helped drive awareness and engagement with The Global Count, one of the largest surveys of its kind on the barriers to women’s progress

  • Contributed to storytelling that fueled data collection in over 170 countries

Watch campaign video →

Read the Global Count report →

Fill it Forward – #AlwaysGiving campaign

PR support for a B Corp’s global campaign focused on charitable giving and sustainability.

  • Pitched press releases centered on corporate social responsibility, clean water access, and everyday giving

  • Managed media relations for a Certified B Corp with impact-driven partnerships and storytelling

  • Wrote branded press materials for use across PR, digital, and partner channels

Read sample press release →

More on the #AlwaysGiving campaign →

Featured in Ellen DeGeneres' Spring 2021 BE KIND Subscription box →

Paid ad copy samples

Jobber | Always-on campaign

Primary text:

The old way is slowing you down. Ditch the paper, automate your admin, and focus on the work that matters with Jobber.

Headline:

It’s time for an upgrade.

Jobber | Always-on campaign

Primary text:

More efficiency means more time enjoying what you’re working for. See how Jobber helps streamline business operations.

Headline:

Less admin, more living.

Jobber | Always-on campaign

Primary text:

Your workday is already full. Let Jobber handle quotes, schedules, invoices, and payments so you can focus on your customers.

Headline:

Get paid. Then get home.

Branded video scripts

Jobber | Don't just spring forward. Sprint ahead.

Wrote a seasonal video script encouraging home service pros to prep for the spring rush.

Axonify | Grocery training content, solved.

Scripted an animated explainer for Axonify’s Content Marketplace, used in sales outreach and campaigns.

Blog posts and thought leadership

Local projects and creative partnerships

Product shoot for WOC and sister-owned jewelry brand @AdaeJewelry, video production by @Dreambird.ca
Video content for @Axonify, filmed by @InnertainmentInc
Creative session with @Sloanie___G
Interviewed by @HumansOfUWaterloo
Portfolio shoot with @NathanRoyy in Toronto, ON
Branding session at Open Space Studio with @YazGhotb, @FacesByNadeen, @DianaRodriguez, @LowlyHeartCo and @JessiTeresa
Creative session with @Sloanie___G
Styled photography session with designer and model @JaredCalder by @NathanRoyy
Email marketing campaign shoot by @NathanRoyy for @PeaceCollective's NEON Collection
Branding shoot for local braider @DvouteBeauty at Open Space Studio
Portfolio shoot with @NathanRoyy in Kitchener, ON
Portfolio shoot at Westhaus KW with @MimiShotIt_
Film photography shoot with @ManuelaV_
Participant in @AliceTookMyPicture's #WomenActivelyOccupyingSpace campaign

A syllabus for reflection and action

Course syllabus cover
Territorial acknowledgement and teaching philosophy
Learning objectives
Course description, required readings, and grading sceme
Assignments and evaluation

Proud to call Kitchener-Waterloo home and stay close to the city’s creative pulse.

From tech to teaching, I’ve written for 12+ industries and helped 100+ students grow their voice.