5+ years of professional writing experience, with a background in copywriting, rhetoric, research, content creation, DEI and PR.

Based in ON, Canada.

Work projects

Axonify's LinkedIn Live series ITK

  • Email campaigns promoting episodes to targeted audiences and industries

  • Social media management

  • External guest enablement resources

  • Episode recap blog posts

  • Video clip captions for Instagram Reels, YouTube Shorts, LinkedIn and Facebook

  • Transcript generation and editing for accessibility

Listen to the ITK podcast

Website

Dialectic's Learning Snippets and Just One Q podcast

  • Weekly Sunday Snippets newsletter

  • Social media management and reporting

  • Just One Q podcast support, including audio editing

  • Dr. Aaron Answers social posts every Friday. Building a reputation in thought leadership for the founder and President of Dialectic by conducting weekly interviews about his perspective on industry news and current events.

Listen to the Just One Q podcast

Website

Blue Bird Theatre Collective's Maanomaa, My Brother play

  • Providing dramaturgical and cultural consulting for an intercultural, multi-disciplinary theatrical production in Toronto, ON

  • Writing and submission of microgrant applications

  • Script and run-through review, looking at the play's structure, shape, clarity and narrative arc to identify conscious and unconscious biases

  • Development of a repeatable pre-production methodology based on equality, care and respect

  • Regular rehearsals with the cast to discuss internal community-building opportunities, process revisions or other production concerns

  • Research and analysis as requested by the director

Reviewed by The Globe and Mail

Website

Video

Notable PR campaigns

THEMUSEUM's The Rolling Stones | UNZIPPED exhibit

  • Pitching press releases about the exhibition, capturing the attention of Tier 1 publications including The Globe and Mail (twice!) and CBC, and local news outlet CTV News Kitchener

  • Media management and securing speaking opportunities for the CEO and team

  • Media kit design

  • Experience working on a global campaign

Website

Women's March Global's Global Count

  • Pitching press releases about women's rights and activism

  • Interview and media management, meeting with and coordinating international influencers, including Munroe Bergdorf

  • Driving engagement to one of the largest-ever global mapping surveys to identify barriers to women's progress

Video

Report

Fill it Forward's #AlwaysGiving campaign

  • Pitching press releases about charitable giving, sustainability and corporate social responsibility

  • Media management for a B Corp Certified organization

Featured in Ellen DeGeneres' Spring 2021 BE KIND Subscription box

Sample press release

Website

Personal creative projects

@MaliyahMadeThis diverse digital art (currently inactive)

@TreatMeKindly photography

Writing and content samples

How to support managers

SEO keyword-optimized blog post about how to support managers, based on the findings of The Deskless Report 2024

Preparing your frontline for the future of retail

Regionalized, ghostwritten blog post for UK audience to support recent report launch in partnership with a retail publication

Ad to support The Ultimate Guide to Microlearning launch

Document ad on LinkedIn

4 lessons for cooking up a great employee experience from Eurest

ITK recap about employee experience in foodservice and hospitality

Grocery content development video script

Verticalized video script for a kinetic video produced by an agency, to be used in sales outreach and email campaigns

Axonify + Workday landing page

Partnership landing page to support new integration announcement

Ad to support The Ultimate Guide to Personalized and Adaptive Learning report launch

Document ad on LinkedIn regionalized for UK audience

Employee Engagement landing page

Website page to support GTM product launch

Summer BBQ social post

Organic social

How 3 L&D teams are supercharging their learning strategies

AxoniCom 2023 session feat. leaders from Deutsch Family Wine & Spirits, DFI Retail Group and Lowe's

Innovative ways to leverage AI video tools like Vyond for content creation

ITK recap about using AI-powered tools to accelerate storytelling capabilities

Getting started with a BYOD program

SEO keyword-optimized blog post about the benefits and best practices of a Bring Your Own Device policy at work

Advocacy is the new employee loyalty

ITK recap offering a fresh perspective on how to approach and drive employee loyalty

How to spot toxic leadership—and what to do about it

ITK recap about how organizations can identify and combat toxic leadership in the workplace

3 ways rue21 harnesses loyalty with its internal customers (aka associates)

NRF 2024 session recap feat. leaders from rue21

THEMUSEUM's The Rolling Stones | UNZIPPED announcement press release

Press release for the Canadian premiere of UNZIPPED

4 reasons to invest in DEIB in the workplace beyond 'business case'

SEO keyword optimized blog post on diversity, equity, inclusion and belonging in the workplace

#FridayFive LinkedIn campaign

An example of how I engage weekly with industry news to build relationships with publications and external influencers

ITK clips for Instagram Reels, YouTube Shorts and LinkedIn

An example of repurposing webinar content for short-form videos on social

EDI Acknowledgement social campaign

An example of our monthly external educational social media carousels (shared on LinkedIn, Facebook and Instagram)

THEMUSEUM's The Rolling Stones | UNZIPPED media kit design

PR media kit for UNZIPPED @ THEMUSEUM, written and created in Adobe InDesign

Why employee recognition is important on the frontline

SEO keyword optimized blog post on employee recognition

Trust in L&D makes learning a business priority—even with reduced budgets

ITK recap with Chief Learning Officer at BDO Canada

Creating a culture of belonging in frontline organizations

AxoniCom 2023 session feat. President of the National Civil Rights Museum, VP of Store Operations at Dollar General and more

How pharmaceutical brand Merck balances push and pull learning

ITK recap with leaders from Merck

6 expert tips on preparing your people for anything

AxoniCom 2023 session feat. Harbor Freight Tools, MOHR Retail and Zebra Technologies

What the former CEO of Foot Locker told us about investing in the frontline

AxoniCom 2023 session feat. former CEO of Foot Locker

How Jumeirah Hotels & Resorts associates create moments of delight that build lifelong loyalty

ITK recap with VP of Learning and Engagement at Jumeirah

8 must-read frontline 2024 trend predictions

AxoniCom2023 session feat. leaders from Marriott International, Giant Eagle and RedThread Research

Inside Cardinal Health’s award-winning blended approach to customer service training

ITK recap with Director of Learning and Development at Cardinal Health

Using effective communication for operational consistency and memorable guest experiences in hospitality

Hospitality blog post on communication for operational consistency and memorable guest experiences

How AI is changing the workplace (and can make jobs more human)

ITK recap with an experienced, AI-savvy telecommunications leader

3 ways to enable your retail frontline to get things done (no matter what!)

Panel recap from SAP's Firestarters Consumer Industries Forum

Here’s who won big during the 2023 AxoniCom Awards

Annual customer conference event support

AxoniCom 2023 preview: 3 things to get excited about

ITK recap about our annual customer conference

Q&A with Udemy’s CLO: How to build a purposeful company culture

ITK recap with Chief Learning Officer at Udemy

How the right training can drive operational consistency and standout experiences in hospitality

Hospitality blog post on training for operational consistency and standout guest experiences

What do today’s employees want in a job?

ITK recap with Chief Expert of Technology and Work at SAP

Unlock your grocery retention strategy by leaning into upskilling

Grocery blog post on upskilling for employee retention

4 practical steps to get your frontline enablement strategy started

Pillar content support

How to get the most out of your learning tech stack

ITK recap with CEO of Learning Culture Partners

5 hospitality brands taking customer service to the next level

Hospitality industry engagement

Top 4 barriers to frontline enablement—and how to overcome them

Pillar content support

Learning experience design FAQ with Chief Learning Consultant Cara North and JD Dillon

ITK recap with Cara North

How to embrace and prioritize accessibility in L&D

ITK recap with co-founder of Artisan e-Learning and founding member of Inspire Accessibility

The most under-used tool for maximizing labor productivity in grocery? Stability.

Pillar content support

3 lessons in learning and employee engagement from a former startup

ITK recap with Manager of Learning and Developmentt at Endy

Why enablement matters—and what it’ll cost if you ignore it

Pillar content support

The ROI of workplace safety in grocery

Frontline trends poll

Q&A: How to own your career and unleash your professional potential

ITK recap with Leadership Development Consultant and host of The Edge of Work podcast

Why positive change starts with good leadership and vulnerability

ITK recap with founder and Chief Experience Officer for Intuitive Quest, LLC.

3 data-backed tips to improve employee productivity in hospitality

Pillar content support

Overcoming frontline performance hurdles with RedThread Research

ITK recap with leaders from RedThread Research

4 proven ways to promote a more inclusive work environment

Pillar content support

From 2000 to 2050: Secrets from L&D’s past that can help future-proof businesses today

ITK recap with Learning Technologies Conference Chair

Everything you need to know about our brand refresh

Interview with Creative Director at The Starr Conspiracy

How the 5 pillars of belonging can create a culture of connection at work

ITK recap with Director of the Achievers Workforce Institute

How Shake Shack transforms jobs into careers by prioritizing employee fulfillment

ITK recap with Director of Learning and Talent Development at Shake Shack

Creative community and local collaborations

Product shoot for WOC and sister-owned jewelry brand @AdaeJewelry, video production by @Dreambird.ca
Video content for @Axonify, filmed by @InnertainmentInc
Creative session with @Sloanie___G
Interviewed by @HumansOfUWaterloo
Portfolio shoot with @NathanRoyy in Toronto, ON
Branding session at Open Space Studio with @YazGhotb, @FacesByNadeen, @DianaRodriguez, @LowlyHeartCo and @JessiTeresa
Creative session with @Sloanie___G
Styled photography session with designer and model @JaredCalder by @NathanRoyy
Email marketing campaign shoot by @NathanRoyy for @PeaceCollective's NEON Collection
Branding shoot for local braider @DvouteBeauty at Open Space Studio
Portfolio shoot with @NathanRoyy in Kitchener, ON
Portfolio shoot at Westhaus KW with @MimiShotIt_
Film photography shoot with @ManuelaV_
Participant in @AliceTookMyPicture's #WomenActivelyOccupyingSpace campaign

Inclusive syllabus created for educators and students during Black Lives Matter movement

Course syllabus cover
Territorial acknowledgement and teaching philosophy
Learning objectives
Course description, required readings and grading sceme
Assignment and evaluation

As a Kitchener-Waterloo local, I'm embedded in the city's creative scene.

I also have experience writing high-impact content for clients in 12+ industries and assisting in teaching a diverse community of over 100 undergraduate students.