I turn ideas into stories—and stories into impact.
Writer, editor, researcher, and strategist with 5+ years of experience.
Based in Ontario.
Work I'm proud of
Axonify – ITK LinkedIn Live and podcast series
A content ecosystem built around a recurring live show and podcast, tailored for frontline industries.
Wrote email campaigns to promote each episode to segmented audiences by industry and job role
Managed social media promotion across LinkedIn, Instagram, Facebook, and YouTube
Created guest enablement kits to support external speakers with copy, links, and promotional materials
Wrote recap blog posts to extend episode life and boost SEO traffic
Scripted short-form captions for Reels, Shorts, and social cutdowns
Edited transcripts to improve accessibility and align with brand voice
Dialectic – Learning Snippets and Just One Q podcast content
Built trust and thought leadership for a DEI-focused brand through consistent, voice-driven content.
Wrote and published the Sunday Snippets newsletter each week, delivering bite-sized workplace learning content to a growing subscriber base
Managed and reported on social media performance across LinkedIn, Twitter, and Instagram
Edited audio and supported distribution for the Just One Q podcast, hosted by a DEI expert
Created and published Dr. Aaron Answers social posts every Friday—interviewing the founder weekly to share timely, insightful takes on industry news and build executive visibility
Blue Bird Theatre Collective – Maanomaa, My Brother
Cultural consulting and dramaturgical support for an intercultural, multi-disciplinary stage production in Toronto.
Provided dramaturgical and cultural insight throughout development to support inclusive storytelling and production practices
Reviewed scripts and rehearsals to assess structure, clarity, and bias—both conscious and unconscious
Helped develop a repeatable pre-production process rooted in equality, care, and community
Attended regular rehearsals to support internal team dynamics, process adjustments, and production feedback
Conducted in-depth research and provided creative analysis to support the director’s vision
Drafted and submitted microgrant applications to help fund the project’s development
Reviewed by The Globe and Mail →
Campaigns that made noise
THEMUSEUM – Rolling Stones | UNZIPPED exhibition
Press, profiles, and promo for a high-profile global exhibition in Kitchener.
Pitched and secured 56 media placements, including The Globe and Mail (twice!), CBC, and CTV News
Attracted an online readership of 83.2M and earned 5,410+ social shares
Managed media relations and coordinated interviews and speaking opps for THEMUSEUM’s CEO and team
Designed a media kit and messaging assets to support consistent, on-brand outreach
Contributed to a global PR campaign, adapting international materials for Canadian press
Women's March Global – The Global Count
PR and media strategy for one of the largest global mapping surveys on women’s lived experiences.
Pitched press releases and messaging around women’s rights, activism, and political participation worldwide
Coordinated interviews and managed media opportunities for international influencers and campaign partners
Helped drive awareness and engagement with The Global Count, one of the largest surveys of its kind on the barriers to women’s progress
Contributed to storytelling that fueled data collection in over 170 countries
Fill it Forward – #AlwaysGiving campaign
PR support for a B Corp’s global campaign focused on charitable giving and sustainability.
Pitched press releases centered on corporate social responsibility, clean water access, and everyday giving
Managed media relations for a Certified B Corp with impact-driven partnerships and storytelling
Wrote branded press materials for use across PR, digital, and partner channels
More on the #AlwaysGiving campaign →
Featured in Ellen DeGeneres' Spring 2021 BE KIND Subscription box →
Paid ad copy samples
Jobber | Always-on campaign
Primary text:
The old way is slowing you down. Ditch the paper, automate your admin, and focus on the work that matters with Jobber.
Headline:
It’s time for an upgrade.
Jobber | Always-on campaign
Primary text:
More efficiency means more time enjoying what you’re working for. See how Jobber helps streamline business operations.
Headline:
Less admin, more living.
Jobber | Jobber Payments
Primary text:
Don’t leave the job site empty-handed. Get paid 4x faster with Jobber Payments.
Headline:
Paid. Packed. Peace of mind.
Carousel copywriting
Branded video scripts
Jobber | Don't just spring forward. Sprint ahead.
Scripted a seasonal promo video encouraging home service pros to prep for the spring rush with Jobber.
Jobber | Best Handyman Boston
Scripted a provocative always-on Youtube ad capturing a brand partner's no-BS transformation with Jobber.
Axonify | Grocery training content, solved.
Scripted an animated explainer for Axonify’s Content Marketplace, used in sales outreach and campaigns.
